The advent of the Internet has heralded a massive surge in the generation of personal data, with over 90% of the world's data produced in the last two years alone and that data has powered global economic turn in return. Today's figures amount to 328 Million Terabytes of newly generated daily data, roughly 146GB per single user, with the trend showing continuous growth at exponential pace.
The need for data is expanding across diverse sectors at the same exponential pace, yet data consumers are encountering growing difficulties in accessing and curating valuable datasets, as these become increasingly centralized in the hands of a few major players, storing it on private servers, often without clear information on security, usage, or beneficiary details.
The repercussions of this system are profound, with personal data frequently being utilized without the consent of its owners. This not only excludes individuals from the value creation and monetization of their own data but has also led to more than 100 million data breaches in 2022 alone.
Now, more than ever, users need to be able to own, control, and benefit from the commercialization of their data.
Blockchain and Zero-Knowledge (ZK) technologies emerge as promising solutions in response to these challenges, offering new ways to address privacy issues through advanced cryptography and mitigate centralization risks with their inherently decentralized networks, promoting rights of ownership and transparency.
In this context CARV steps in, solving the $150B problem of targeted user acquisition in gaming & ad-tech, building the largest decentralized modular data layer servicing both web2/3 gamers, and the AI and gaming industries.
For data consumers in the gaming ecosystem; such as gaming studios, publishers, and AI companies, CARV Protocol offers access to the deepest, most accurate, privacy-preserving, and compliant database tracking user behavior in gaming-related environments.
At the same time, CARV Play allows gamers to selectively share and monetize their usage data generated by playing their favorite web2 and web3 games, shifting the focus from Play-to-Earn to Play-and-Earn: Rather than forcing players to play games they don’t like, users can play the titles they love while sharing information and data value as they continue engaging with games and brands, after ID binding.
On a daily basis, an average of 500K+ active wallets are frictionlessly engaging in such earnings activities, of which more than 30K web2 users, logged in via Steam to mint their soul-bound identities to start earning.
Additionally, CARV Play is leveraging its data layer and user access to rapidly build an edge as game publishers
The CARV Protocol is a modular data layer that facilitates data exchange and value distribution across gaming, AI and ∞. It encompasses end-to-end data flow processes, including data verification, identity authentication, storage, processing, model training, and value distribution.
The CARV Protocol empowers users by granting them control over their own data, enabling them to share information securely and privately, while also participating in revenue generated from their data usage.
For businesses, it provides access to high-quality, privacy-preserving and regulatory-compliant user data, leveraging this information to enhance their operations.
Infrastructure-wise, the CARV Protocol underpins the entire data lifecycle, ensuring that data monetization and value distribution are executed in a decentralized, integrated, privacy-focused, and regulatory-compliant manner.
The protocol, moving toward becoming a chain by 2025, primarily targets the gaming and AI verticals, showcasing its specialized capabilities. However, it is designed with the flexibility to extend its application to additional industries in the future.