Context

Despite the huge growth achieved by the gaming industry in the past two decades, both in terms of game quality and number of users, surely driven by the proliferation of the internet and smartphones, the gaming industry now faces several pressing challenges:

1. The marginal benefits of enhancing sensory stimulation through improved game quality have sharply declined. Consequently, AAA titles are starting to struggle to breakeven due to the high development costs and competition with the most popular titles (e.g. Fortnite)
2. The attrition rate of new users is steadily rising as they get siloed in age/ geographical cocoons and the gaming population nears the theoretical limit of the current generation.
3. Competing forms of entertainment, such as short videos, are shifting gamers' preferences toward smartphone games.

Given these trends, products featuring a lighter gameplay are poised for a promising future and Web 3.0 and blockchain technology hold the potential to revolutionize this gaming subsector by offering:

• Connection: Enabling players' in-game accomplishments to gain better recognition and real-life rewards, combining traditional business models with new approaches that give higher stakes for players, thereby making their contributions more valuable and feedback loops more intense to drive better engagement.
• Validation: Providing a high-efficiency solution to validate conditions and outcomes without the need for third-party endorsement.
• Legitimization: Offering a low-cost proof of ownership that lays the foundation for cross-product interoperability.

In the long term, these capabilities—connection, validation, and legitim

ization—will benefit both players and developers at the ecosystem level. Players will be empowered to own, trade, contribute, govern, and receive rewards at a low cost, thanks to blockchain technology. Users will have the option to choose whether to go on-chain or not avoiding frictions between web2/web3 gamers.

Developers will be empowered to manage ecosystems that retain the right audience, mobilize financial tool design to accommodate users with varying financial strengths, risk preferences, and attributes, and compensate them based on their contributions by saving on publisher profit margins. This approach allows for co-building the ecosystem with a more engaged community through a cross-product lifecycle strategy.

These advancements create an exciting future for both players and developers within the gaming industry to look forward to, and Moonveil is positioning within this context as a potential industry leader in both game publishing and ecosystem development.

Overview

In this context, Moonveil.GG emerges as a fresh gaming ecosystem built by a team of seasoned gaming and blockchain industry veterans, and with top-quality game products ready to go live on their ZK-powered L2 chain.

The team comprises individuals who have held C-suite positions at some of the most successful companies within their respective fields, like Netease, Funplus, CARV, and, more specifically, an impressive aggregation of talent from Riot Games, which has led to the team being informally referred to as the "Riot Mafia" within the industry. They have contributed to major gaming titles such as League of Legends, Valorant, Minecraft, and World of Warcraft, and know good games come from rapid delivery, community co-building, and agile iteration to the project.

Leveraging this deep understanding of game development, operations, and web3 technology, Moonveil aims to establish benchmarks through self-developed gaming products to set industry standards for future web3 modular gaming infrastructures to then provide a comprehensive solution for the web3 gaming sector, fostering the growth of a vibrant ecosystem of both game developers and highly engaged users.

"With game excellence at our core, our vision is to craft the authentic web3 game-centric experience tailored for the next-gen gamers”